7-Eleven has launched a nationwide alcohol cashback programme which is now live in over 10,500 7-Eleven and Speedway stores across the US.

Developed in partnership with software firm Swiftly, which has a proprietary retail media and shopper engagement platform, the programme delivers state-specific, real-time offers on beer, wine and spirits directly on consumer mobile devices, enabling shoppers to earn near-instant cashback on alcohol purchases.

The programme enables shoppers to purchase qualifying products, scan their loyalty card, or enter their phone number at checkout, receiving cashback via PayPal, Venmo or digital prepaid Visa.

As part of the nationwide launch, 7-Eleven added the offers will be supported by coordinated in-store signage and displays that reinforce the savings message, with the aim of enhancing an omnichannel approach that connects the digital and physical shopping experiences.

The goal is to capture shopper attention to ultimately achieve greater visibility, higher redemption rates and measurable growth, the company said.

Yaqub Baiani, VP of digital product management and design at 7-Eleven, highlighted the company's efforts to find innovative solutions to increase customer satisfaction.

“We’re excited to offer customers even more ways to save,” he said.

Based in Irving, Texas, 7-Eleven operates, franchises and licenses more than 13,000 stores in the US and Canada. In addition to 7-Eleven stores in North America, the retailer operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken and Biscuits locations.

7-Eleven customers can earn and redeem points on various items in stores nationwide through its 7Rewards and Speedy Rewards loyalty programmes, which have more than 100 million members.

They can also place an order in the 7NOW delivery app with real-time tracking and delivery typically in about 30 minutes.

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