E.l.f launches shopping app on Apple Vision Pro

E.l.f. cosmetics has launched a shopping app for the Apple Vision Pro, a spatial computer which blends digital content with the user’s space.

The app, called your best E.l.f., includes features which use the computer’s 3D interface to allow users to control it with their hand and eye movements.

Users can take part in guided meditations, stretching exercises and other interactive games whilst using the app.

The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.

“Your best E.l.f. is a game-changing beauty experience that welcomes users to relax, de-stress and focus on being their best self,” said Ekta Chopra, chief digital fficer at E.l.f. Beauty. “Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led.

“We are champions for innovation and new technology platforms. The decision to launch on Apple Vision Pro is not only natural for us; it is critical to continue to meet our community – and entertain them – wherever they are.”



Share Story:

Recent Stories


The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.

Advertisement