Farfetch has announced the fourth cohort for its Dream Assembly startup accelerator programme.

The Coronavirus crisis means that it will be held in a completely digital format for the first time, so mentorship, networking opportunities and support over the coming seven weeks will be provided virtually.

The eight finalist firms were chosen from 155 applications:

• Cerebra: The US firm aims to transform sales, inventory and text data into real-time insights that enable users to action decisions around merchandising, customer satisfaction, sales and inventory-planning.

• Favourup: Based in the UK, the geo-targeting advocacy platform tries to help fashion, retail and travel brands create location-driven user generated content for each market, with real-time insights down to a postcode level.

• Ivapparel: This German organisation enables gaming companies to incorporate fashion skins into games and virtual worlds.

• M-XR: A 3D capture technology business from the UK, allows brands, studios and creators to digitise real-world product catalogues accurately and automatically.

• Newlife: The Czech company uses a decentralised social network to aggregate cultural innovators and produce a dataset for design and aesthetics trends.

• StyleScript: Netherlands-based, this startup creates personal profiles of customers to match them up with the right products.

• Supply Compass: A UK-based product development and production management platform letting fashion brands and manufacturers work together.

• Whoqip: A German connected store solution provider, linking retailers with customers across channels in real-time, and speed up the purchase journey.

David Grunwald, vice president of innovation at Farfetch, said: "These companies all have business models focused on the digitisation of commerce across various industries, which will be more relevant than ever now, and for a post-COVID world."

Dream Assembly 4 will offer one-to-one sessions with senior leaders from the online fashion marketplace and its partners, covering topics including luxury fashion, marketing, technology and operations.

Launched two years ago, Dream Assembly has now helped accelerate 60 startups during three completed programmes.

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