Hawes & Curtis has partnered with One iota to deploy its Assisted Sale iPad App across stores nationwide.

The formal menswear and womenswear retailer will use the technology to give store teams a faster way to access a wider range of products and insight to convert customer enquiries into sales on the spot.

"At Hawes & Curtis, we are constantly investing in innovative new technology to improve the retail experience for our customers,” said chief executive Touker Suleyman.

One iota, part of multi-channel retail software specialist Sanderson Group, already counts JD Sports, Hugo Boss, Superdry and Quiz as users of the Assisted Sales App App.

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