Iceland rolls out new comms tech across stores

UK supermarket chain Iceland has rolled out new communications technology across its more than 1,000 stores.

The retailer partnered with retail communications firm VoCoVo to implement new headsets for staff across its store network.

Iceland said that the decision to implement the technology forms part of its plan to improve the safety, wellbeing and working experience for its employees.

The headsets will be used across a range of areas at the company's stores, including shop floor, back areas, and home delivery services.

Louise Dhaliwal, Iceland's IT director, said that the technology will use specific APIs that integrate with its in-store technology and notification systems, enabling the company to update its store colleagues on business activities that are happening.

“On our store floors and beyond, we’re committed to improving our customer’s experience when shopping with us," said Dhaliwal. "Our partnership with VoCoVo will directly support this commitment and we’re excited to grow the solution once the headsets are installed."

In 2023, the supermarket announced that it would be investing £26 million each year to facilitate price cuts during the cost-of-living crisis.

The lower prices applied to a variety of branded goods and Iceland's own products, including breakfast cereals, meat and coffee.

Iceland has also extended its multibuy offering, with a third of its range eligible for its mix and match promotions.

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