JD Sports has partnered with Snapchat to turn the front of their store on Oxford Street into an arcade game.
The technology uses augmented reality to allow people to play a grabber game via the Snapchat lens.
Users need to scan a code on the store window or point their Snapchat camera at the storefront to access the game.
Snapchat is best known for its AR ‘lenses’ on phones, which overlay art on selfies or change live images.
Other firms have used Snapchat lenses to enhance the shopping experience for customers. Amazon recently launched a service allowing customers to try on eyewear products, while Avon has also started an AR service which allows users to try on over 400 makeup products.
JD Sports was recently fined £1.5 million for fixing prices of Rangers FC replica kits and other clothing products.
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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