Klarna is set to buy social shopping platform Hero.
Founded in 2015, the platform connects retail workers with online shoppers, allowing them to offer reviews and real-time advice via text messages, videos, and online chat rooms.
The start-up has offices in New York and London and boasts Levi’s and Harvey Nichols as clients.
The exact size of the purchase was not disclosed, but multiple sources have put the value at around $160 million.
The move will see all of Hero’s 100 employees join Klarna.
The news comes after the Buy Now, Pay Later (BNPL) company announced new equity funding of $639 million last month, to fuel the business’ international expansion and to “further capture global retail growth.”
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Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
The Very Group
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