La Perla has partnered with data optimisation specialist Clekt to support its digital transformation project.

The luxury retailer is implementing a data-driven approach to streamline its global operations and offer customers a unified brand experience.

La Perla is also refreshing its technology stack, moving its website to a new e-commerce platform to provide a more immersive shopping journey.

“Good quality operational and transactional data is a central part of our digital transformation programme, and key to making the whole company agile,” said Simon Clarke, digital and technology transformation director at La Perla. “With the increasing online retail focus around the world, our data-first approach will underpin everything we do.”

The heritage brand was founded in 1954. Known for its craftsmanship, the Italian clothing company now has customers across Europe, Asia, the Middle East and America.

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