Lidl has announced a record sales boost of 12 per cent over the festive season compared to the same period of 2022.

The retailer said that sales of its own brand premium products rose by 11 per cent during the period as customers sought out luxury products on a budget.

Elsewhere, sales of festive clothing increased by 40 per cent and Christmas trees saw an increase in sales of 37 per cent.
The discounter added that many shoppers had used offers on its app with an increase of 255 per cent in redemptions compared with the previous year.

Lidl said around 4.5 million more people shopped at the discounter during December, with its busiest day falling on Friday 22 December.

"I’m incredibly proud of our performance this Christmas in what was the busiest trading period in our history,” said Ryan McDonnell, chief executive of Lidl GB. “As the fastest-growing supermarket in the country, we welcomed more customers through our doors than ever before and ensured that we delivered the quality and price promise they have come to expect from us.”

He added: "Deluxe proved to be a standout winner this Christmas with record-breaking sales as we saw customers not only start their festive celebrations early but trade up to premium lines across all categories. As we look ahead into 2024 and even higher footfall, we remain relentlessly focused on continuing to do what we do best - which is always offering the highest quality on the market for unbeatable value."

Rival Aldi has also reported record festive sales this week. The retailer recorded sales of more than £1.5 billion for the first time in the run up to Christmas, with sales increasing eight per cent in the four weeks to 24 December compared with the same period of 2022.

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