International fast-fashion retailer Mango has implemented a blockchain-based traceability platform that allows it to track the textile materials used in its clothes, including natural and animal fibres, synthetic fibres, artificial cellulosic fibres and leather.

Integrated through a partnership with TextileGenesis, the digital traceability platform gives Mango access to a fully digital mapping of its supply chain with the aim of guaranteeing the authenticity and origin of its products with more precision.

The technology uses digital tokens to represent each stage of the supply chain, enabling brands to track supply chain data to meet sustainability goals and regulatory requirements.

The move aims to reinforce Mango's commitment to creating a transparent value chain as the company looks to position itself as a leader in preparing for upcoming regulations and changing consumer expectations worldwide.

Since rolling out the technology, the fashion brand has tracked more than 6,000 tonnes of sustainable fibres and more than 40 million units of finished products along its value chain.

The platform has also allowed it to engage more than 1,000 supply chain players across 23 countries, enabling it to trace materials beyond certified fibres, including textiles used in conventional items like leather products and footwear.

Amit Gautam, founder and chief executive of TextileGenesis, said that achieving such transparency presents a significant challenge for brands such as Mango, given the complexity of their global supply chains.

The move comes after several European retail counterparts have recently rolled out sustainable materials and circular economy projects to boost traceability, reduce waste and promote eco-conscious production.

In October, H&M Group announced it will sell garments made from recycled polycotton blends as it seeks to boost circular fashion in the industry.

Through a partnership with Circ, a company specialising in textile recycling, the fashion brand said it will integrate fibres recycled from polycotton textile waste in its products before the end of the year.


H&M said the first products will debut in autumn 2025, with a women's V-neck sweatshirt made from the recycled polyester available in its shops.

In July, both Marks & Spencer and Ocado Retail announced the roll out of invisible ultraviolet (UV) labels for their milk ranges to trace plastic packaging to recycling facilities across the UK to provide better data on recycling gains.

While the UV tags are invisible to customers, they can be read at Material Recovery Facilities (MRFs).

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