McColl’s rolls out receipt marketing tech

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McColl’s rolls out receipt marketing tech

By Alexandra Leonards

25/10/2021

McColl’s Retail Group has rolled out a new software that issues targeted marketing campaigns on paper and digital receipts.

The company will use the technology to add personalised offers and messages to its receipts.

The tech, from point-of-sale marketing company Ecrebo, has been rolled out across all of its 1,223 convenience stores and newsagents following a trial.

“The importance of the local McColl’s store for our customers has never been clearer. Our partnership with Ecrebo is all about better understanding their needs so we can provide a more tailored and relevant shopping experience, rewarding them with offers that are tailored to their shopping in real-time,” said Richard Crampton, chief commercial officer, McColl’s Retail Group. “Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons to specific stores or product categories across the estate.”

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