McDonald’s France adopts reusable RFID packaging

McDonald’s outlets in France are incorporating radio frequency identification (RFID) technology into their new reusable packaging.

Around 1,200 French McDonald’s outlets will use the new technology.

Produced by Checkpoint Systems, the new packaging allows McDonalds to monitor tableware stock in real time. The containers are water and heat resistant and safe for food.

They can also be tracked through an automated database which can alert staff if the containers have accidentally been thrown away.

The move follows two years of testing and a commitment by the fast-food chain to eliminate unnecessary packaging to improve its recycling efforts.

It also complies with new French legislation introduced at the beginning of the year which aims to preserve biodiversity and natural resources and bans disposable tableware.

"As the onus is placed on brands and retailers to pave the way for a greener future, it is important for organisations to adjust their business practices accordingly without any adverse effects on their bottom line.,” said Frederic Boukara, business unit director France at Checkpoint Systems. “As such, we have provided an RFID solution to meet the demands of McDonald's France, not only enabling it to improve its supply chain operations and visibility, but future-proofing the brand's business with the environment in mind."

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