Nike’s long-time chief executive Mark Parker is stepping down early next year, as the sportswear giant shifts strategy to digital and direct-to-consumer.
On 13 January, he will be replaced by board member John Donahoe, who is also a former PayPal executive and a former chief executive of eBay.
Parker will become executive chairman of Nike’s board.
The change follows reports that Nike warned dozens of independent retailers that it would stop supplying them by 2021, as it focuses efforts on its direct-to-consumer division.
Nike has previously stated plans to generate half of sales through its own stores and e-commerce platform in order to increase profit margins and gain more control over its distribution.
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Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
The Very Group
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