Since it started using social proof messaging from Taggstar on its UK website in July, Oasis has seen a conversion rate uplift of 4.57 per cent.
The real-time messages use data from the behaviour of previous shoppers to show customers if a product is trending or is selling fast. By giving shoppers extra information to evaluate and shortlist their fashion choices, they are helped to make the right product choice.
Liam Price, digital director at the fashion retailer, said: “The Taggstar messages instigate an informed purchase, but we don’t want to drive impulse purchases; our objective is to drive quality demand.”
Oasis now shows purchases, add-to-basket and audience volumes. It was also the first retailer to try out Taggstar’s latest messages, known as ‘Since Last Visit’, which inform customers how many times an item have been viewed, added-to-bag or bought since they last visited a product page.
After an initial 50:50 split test and the strong conversion uplift results, Oasis now displays social proof messages site-wide on all its product display pages.
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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