The Edit LDN, an online store for limited edition trainers and high-end streetwear, has opened its first ever UK boutique store in Harrods.

The company sells a range of brands including Yeezy, Jordan, and Off-White, connecting resellers with consumers.

“We want to expand and increase accessibility for people who want to own limited edition sneakers around the world,” said Moses Rashid, founder and chief executive, The Edit LDN. “Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen.”

Simon Longland, head of menswear at Harrods, said that over the past three years menswear at the department store has undertaken “a huge transformation.

“Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy," he added. “Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.”

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