Covent Garden retail estate owner Shaftsbury Capital has announced the opening of a flagship UK boutique from Tissot.

Joining watch brands including Hublot, OMEGA, and Tag Heuer, the real estate group said Swiss watch brand Tissot, which is owned by the Swatch Group, will further enhance and diversify the luxury watch and fine jewellery portfolio across the Covent Garden estate.

“Tissot has been an innovator within the watch industry for decades, boasting a rich heritage and historic brand journey,” said Michelle McGrath, executive director at Shaftesbury Capital. “At Covent Garden, we endeavour to present the very best of retail across multiple categories, and there is a clear opportunity for Tissot to thrive and deliver timeless pieces and extend the range on offer for our visitors.”

The Tissot outlet’s opening follows Shaftsbury Capital’s announcement in October that 25 new retail, hospitality and leisure stores had opened in the Covent Garden area over the preceding six months.

Among the signings are 13 new retail brands, including running shoe brand HOKA and menswear label Balibaris, along with the return of Lush to the site after a decade-long absence.

Cosmetics brand Lush previously operated a store in Covent Garden between 1998 and 2013 and returned with the opening of a festive pop-up store on 3 November with a retail space of 255 square metres.

The Dorset-headquartered retailer said at the time it plans to expand the space by 176 squares metres to incorporate its Lush spa concept in spring 2024.

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