Digital retailer Very, which is operated by The Very Group, has announced the launch of a new boutique fashion range.

The new range will consist of over 100 individual product lines across a number of premium brands, including ELLIATT, Castañer and Vivere.

Very said the boutique fashion collection offers a range of items.

The company added that the move is the latest in a line of category enhancements that have been introduced to offer shoppers more choice.

The launch of the boutique range follows the release of Very’s summer 2025 Haus of Flamingo ad campaign, which highlights holiday products.

Ben Davidson, trading director at The Very Group, said that across the business Very has worked to bring new brands and ways of shopping to its customers.

“Holiday and occasion wear are two of our biggest focuses over the summer months, so the timing is perfect as a handful of the boutique brands are inspired by the mediterranean, including Castañer which offers the perfect footwear range for the summer months,” he added. “With these new products, we can offer our customers the best range yet across the fashion category – from everyday essentials to the perfect mother of the bride dress.”

In March this year Very launched a new cloud technology-powered hub for blog-style content to change how its customers shop its beauty category.

The Beauty Inspiration Hub has been built using Very’s in-house cloud-based system Skyscape.

Very said that Skyscape is the “biggest technology transformation” it has ever taken on, with its development involving the complete re-platforming of all the technology related to the customer experience.

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