Zara has launched an app feature that enables UK customers to browse items in a specific store to find out which garments are in stock before arriving.

The new feature also lets shoppers buy clothes in advance for collection in half an hour, in-store fitting room booking, and location of items they’ve seen online in store.

The technology has also been rolled out across Spain and Japan.

‘Store Mode’ functionality is also operational in 30 stores each in Germany and Italy, 10 stores in France and is being gradually introduced in Russia, Poland and the US.

The announcement of the launch comes as Zara owner Inditex publishes its latest financial results, which demonstrate a 50 per cent rise in sales across the group in the first quarter.

Sales at Inditex, which also owns Pull&Bear, Massimo Dutti, Bershka, Stradivarius, and Oysho, grew to €4.9 billion.

Online sales jumped 67 per cent during the same period.

“Our differentiation and strategic transformation towards a fully integrated, digital and sustainable model continues to bear results, supported by the commitment displayed by all the people who work at Inditex,” said Pablo Isla, executive chairman, Inditex.

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