APG has announced a new partnership with what3words.

The company, which specialises in cross-border e-commerce delivery solutions, will offer its UK retail partners delivery to an exact what3words address via a what3words-enabled logistics provider, such as Aramex in the Middle East.

London-based what3words has divided the world into a grid of 3m x 3m squares and given each square a unique combination of three random words. For example, ///bands.villa.swung identifies a precise three metre square on Primrose Hill with a panoramic view of London.

“We are thrilled about the partnership with what3words as our retailer partners and their customers can now benefit from a more accurate and frictionless delivery from the first attempt!” said Francois Lazzari, chief operating officer and deputy chief executive of APG eCommerce Solutions. “Enabling what3words technology with our key delivery partners will enhance the overall customer delivery experience which is one of our key focus points.

"I can already see in the not too distant future the use of what3words for drone deliveries in the middle of the park!”

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