Online fashion retailer ASOS is reportedly eyeing a sale of the Topshop brand it acquired in 2021.

ASOS bought Topshop from the administrators of Arcadia group after its collapse in a deal worth £265 million. The deal also included the Topman, Miss Selfridge and HIIT brands.

Now, three years later and in a drastically different retail environment, ASOS is reportedly looking to offload the former crown jewel of Sir Philip Green's former retail empire.

According to Sky News, ASOS is at the early stages of exploring a sale. It is unclear at this stage what ASOS is seeking for the former high street giant, or whether a sale will actually proceed.

The report notes that Ted Baker owner ABG could be an interested party, along with JD Sports Fashion. Both Next and Frasers Group which are both in the midst of acquisition sprees are also expected to consider offers, with the latter already being one of the biggest shareholders in ASOS.

ASOS chief exec Jose Antonio Ramos, who was appointed in 2022, revealed a 12-month turnaround plan last October focused on reducing costs and improving operating performance.

However, record levels of inflation and reduced consumer spending power has adversely impacted this plan leading shares to plummet by 40 per cent over the last year.

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