Adidas rolls out second unsold Yeezy stock batch with some proceeds going to charity

Adidas has announced a second launch of its remaining Yeezy stock following the discontinuation of the range.

The products will be available through Adidas digital platforms including the CONFIRMED app, Adidas app and Selected Adidas wholesale partners will also be a part of this release, but through their digital platforms only.

Last year, the German sportswear giant axed the popular Yeezy line of sneakers after severing ties with its creator Ye, formerly Kanye West, after the rapper made a sequence of public appearances in which he espoused antisemitic views and said “I like Hitler”.

The end of the fashion collaboration left Adidas with around £1 billion worth of unsold merchandise and resulted in the company's first annual loss in more than three decades.

The first batch of the remaining footwear inventory was released in May, with Adidas again set to donate a “significant amount” to selected organisations working to combat discrimination and hate, including racism and antisemitism.

Impossible Kicks chief executive John Mocadlo recently said that since the furore, Yeezy sneakers have become a collector’s item.

"People are targeting the product as a collector's item now,” Mocadlo told the BBC’s Radio 4 Today programme. “When they come into a store, they don't even know he's associated with the product.”

    Share Story:

Recent Stories

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.
Better Together: Optimising store fulfilment with POS and OMS
Customers want a coherent, connected journey when they engage with a retailer.

An Order Management System (OMS) helps retailers manage inventory across the multiple channels they’re selling through.