Aldi partners Too Good To Go

Aldi is addressing its food waste problem by teaming up with Too Good To Go.

The supermarket retailer said that is trialling the app across seven stores in the Northeast of England.

Too Good To Go connects consumers to unsold food from businesses at lower prices to save it going to waste.

Under the scheme with Aldi, products that are damaged or approaching their use-by date are collated into ‘Magic Bags’ which customers can buy for £3.30 each via the Too Good To Go app, before collecting them from the store.

The exact contents of each bag are a surprise until they are collected, but each contains at least £10 worth of groceries.

“Tackling food waste has never been more important, both for the sake of the planet and to support people looking for the best possible value on their groceries,” said Liz Fox, corporate responsibility director, Aldi UK. “This trial will show us whether Too Good To Go can help us make better use of food that is nearing the end of its life while also giving customers the chance to enjoy our products at even more amazing prices than usual.”

The five-week trial began in July and is part of the supermarket retailer’s pledge to cut food waste by 20 per cent by 2025 and halve it by 2030.

    Share Story:

Recent Stories

Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.