Aldi sales of plant-based products surged by 500 per cent year-on-year during Veganuary.

The retailer also saw a more than 250 per cent increase in 2021 for sales of its vegan range compared with the year prior.

The budget supermarket said it expects the increase in demand for vegan items to continue throughout 2022.

“Veganuary is getting bigger and bigger each year as the UK’s appetite and interest in plant-based food grows,” said Julie Ashfield, managing director of buying, Aldi. “In response to that demand we’re continuing to expand our vegan offering, giving our shoppers plenty of choice and all at great value.

“But it’s also a trend that we’re witnessing year-round and, as more and more people adopt this diet, we expect these products to remain popular throughout the year.”

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