HULFT BANNER
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Monday 09 December 2019

LATEST NEWS 

Payments Awards 2019

Amazon launches AI tools to tackle counterfeits

Written by Hannah McGrath
04/03/2019

Amazon is trialling artificial intelligence (AI) tools in an attempt to drive down counterfeits goods across its online marketplace.

The e-commerce giant announced that the Project Zero programme will use a range of technological tools, including automated scanning and machine learning systems, to offer brands and traders the option to report and remove fake listings of their products.

Previous trials have flagged fake and counterfeit goods 100 times more than traditional reporting systems.

The next trial will test the new technology with a limited pool of brands on an invite only basis, before a wider roll-out across Amazon’s marketplace.

Brands invited to participate in Project Zero provide Amazon with logos, trademarks and other key data about their brand, and the AI-driven technology scans over five billion product listing updates every day, looking for suspected counterfeits.

Amazon said in a statement: “Our aim is that customers always receive authentic goods when shopping on Amazon. Project Zero... allows brands to work with us to leverage our combined strengths to move quickly and at scale to drive counterfeits to zero.”


Retail Payments Survey

Technology for Marketing

HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.
Most read stories...
World Markets (15 minute+ time delay)