Amazon has announced the launch a new set of services that enable local, regional, and national retailers to offer in-store pickup and fast delivery to local customers.

According to the retail giant, more than half of all products purchased in Amazon’s store are sold by third-party sellers, most of which are small and medium-sized companies.

Amazon Local Selling will enable these sellers to expand their multichannel offering by listing products in Amazon’s store and giving local customers access to designated areas for in-store pick up on the same day as the order.

When making an order, customers can select in-store pickup and receive a notification when it is ready that day or they can choose fast local delivery by the seller.

“Local Selling presents enormous opportunities to a large number of sellers who want to bring more product selection to their Amazon business, enabling many to expand their multichannel offerings by integrating their physical stores and delivery capabilities with their digital operations,” said Jim Adkins, Vice President of Recreational and Vocational Categories at Amazon. “Our research shows that many customers will opt for local pickup when given the choice.

"This new capability is an exciting way to help sellers reach and delight more customers with great products and convenience.”

The service is now available across various US stores with plans for expansion during next year.

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