Amazon is partnering with luxury resale platform Hardly Ever Worn it to offer pre-owned fashion items to European customers.

Hardly Every Worn it will launch a storefront on Luxury Stores at Amazon in Europe, with Amazon saying the move would enable the company to reach a wider audience. The collection includes clothes, shoes and accessories from an assortment of luxury brands.

Amazon said that everything sold under the collaboration goes through a pre-screening process designed by Hardly Ever Worn It to ensure the quality of each item.

The online retailer added that the partnership would meet the growing interest in pre-owned luxury goods and make high end circular fashion accessible to a range of different customers.

“We’re thrilled to expand our luxury offering with Hardly Ever Worn It this year, to include more of our customers’ favourite brands and styles." said Ruth Diaz, VP, Amazon Fashion Europe. “We’re always looking to innovate and engage with our diverse customers, and launching pre-owned goods allows us to do just that, whilst also creating an opportunity for us to offer our customers accessible luxury.”

Last week, Amazon announced the launch of a generative AI-powered shopping tool for customers using its app. Named Rufus, the assistant can help shoppers compare product categories, offer them recommendations, help them shop for a specific occasion or tell them what to look for when shopping for specific items.

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