Amazon has introduced generative artificial intelligence (AI) to help sellers write engaging product listings and help shoppers find what they are looking for.

The online retailer claims the new service will simplify the process for product descriptions, titles and listings details. It added that it will make it faster and easier for sellers to list new products and reduce the need to enter large amounts of product data.

The technology is based on large language models (LLMs), with the company saying that the service can recognise, summarise and generate text to build comprehensive product descriptions.

Amazon said that several sellers have tested Amazon’s services over the past few months and the majority are using the listing content generated by AI.

Robert Tekiela, vice president of Amazon selection and catalogue systems, said: “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.

“Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image.”

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