Asda extends partnership with Too Good To Go

Asda has extended its partnership with food saving app Too Good To Go, rolling out the service to almost 1,000 sites.

Through the partnership, customers will be able to purchase surplus items at a significant discount. Items such as bakery goods, prepared fruit and produce with use-by-dates are put into “surprise bags” to prevent food wastage.

Surprise bags from Asda Express, LEON, Greggs, Sbarro and Subway will also be available.

Asda said that the surprise bags will cost £3.30 and will include a minimum £9 worth of items.

The rollout follows a successful trial across a number of Asda’s supermarkets, convenience stores and foodservice sites.

Since forming the original partnership with Too Good To Go in 2021 through the former EG Group convenience sites, Asda claims that over 2,000,000 kilograms of food has been saved from going to waste.

“We’ve already seen great uptake from customers using Too Good To Go, and experienced the impact it can make towards reducing food waste,” said Sam Dickson, Asda vice president for commercial strategy, operations & own brand. “Alongside our existing food waste reduction partners, Too Good To Go will play an important role in continuing the progress we’ve made to date in minimising waste and supporting customers, communities and charities.”



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