Asda extends partnership with Too Good To Go

Asda has extended its partnership with food saving app Too Good To Go, rolling out the service to almost 1,000 sites.

Through the partnership, customers will be able to purchase surplus items at a significant discount. Items such as bakery goods, prepared fruit and produce with use-by-dates are put into “surprise bags” to prevent food wastage.

Surprise bags from Asda Express, LEON, Greggs, Sbarro and Subway will also be available.

Asda said that the surprise bags will cost £3.30 and will include a minimum £9 worth of items.

The rollout follows a successful trial across a number of Asda’s supermarkets, convenience stores and foodservice sites.

Since forming the original partnership with Too Good To Go in 2021 through the former EG Group convenience sites, Asda claims that over 2,000,000 kilograms of food has been saved from going to waste.

“We’ve already seen great uptake from customers using Too Good To Go, and experienced the impact it can make towards reducing food waste,” said Sam Dickson, Asda vice president for commercial strategy, operations & own brand. “Alongside our existing food waste reduction partners, Too Good To Go will play an important role in continuing the progress we’ve made to date in minimising waste and supporting customers, communities and charities.”



Share Story:

Recent Stories


Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.

Advertisement