Retailers including Coach, Kate Spade, and URBN, which owns several brands including Anthropologie and Urban Outfitters, are rolling out Stripe’s newly launched suite of agentic commerce solutions.

The move comes after the payment processing software and API provider recently co-launched an open standard for agentic commerce called the Agentic Commerce Protocol (ACP) with OpenAI.

While the protocol provides shared technical language between AI agents and businesses, Stripe said that "real-world fragmentation" remains because every AI agent has its own integration requirements and onboarding flows.

Its new agentic commerce tools aim to remove this complexity with a low-code solution for businesses, letting them sell across AI agents with a single integration.

The suite also handles Shared Payment Tokens, which let AI agents securely pass a buyer’s payment credentials to businesses for processing payments.

Other companies using the technology include Nectar, Squarespace, Wix, and Etsy.

“At Etsy, our responsibility is to ensure that our sellers’ work can be discovered wherever buyers choose to shop," said Rafe Colburn, chief product and technology officer of Etsy.

Colburn added that the new technology makes this process "easier than ever", enabling the company to surface sellers’ unique items to buyers across platforms.

“AI is redefining how people discover and shop online, and at Wix we’re focused on giving our users the most powerful tools to stay ahead,” said Amit Sagiv and Volodymyr Tsukur, co-heads of Wix Payments at Wix.

They said that integrating the new agentic commerce tools enables the company to provide merchants with a "simple" way to tap into agentic commerce as it emerges.

The launch comes as developments in agentic commerce have ramped up in recent months.

Earlier in December, Visa partnered with Amazon Web Services (AWS) to enable developers and enterprises to deploy agentic AI commerce systems.

Through the partnership, the Visa Intelligence Commerce platform – which enables AI agents to make transactions on behalf of users – will be listed on AWS Marketplace.

Visa said that, as an example, users will be able to tell their AI agents to buy tickets if a price drops below a certain level.

In November, Abercrombie & Fitch (A&F) announced a new agentic commerce partnership which will enable it to become one of the first in the world to make its products available to purchase via genAI chatbots like Perplexity.

During the company’s third quarter earnings call, chief executive Fran Horowitz revealed that it is joining forces with PayPal and retail technology business Cymbio on the move.

The month before, PayPal agreed a partnership with OpenAI to embed its digital wallet into ChatGPT and connect tens of millions of PayPal merchants to the platform, with launch targeted for 2026.

PayPal is adopting the ACP so ChatGPT users can pay using PayPal, while merchants using PayPal will have their product catalogues made discoverable within ChatGPT without individual integrations.

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