Asda has announced plans to launch a pop-up health spa in London offering a range of treatments paired with products from its new healthy eating range.

The treatments cost the same as the food items they are paired with and include a hot stone massage and deep tissue massage.

The pop-up comes as research from Asda finds that the UK spends over £1 billion trying to be healthy during January. While 79 per cent of those surveyed said they want to be healthier, 76 per cent said healthy and nutritious meals are too expensive.

The spa will be open from 23 January until 25 January and all proceeds will go towards Asda’s charity partner, Tickled Pink.

“The Health Menu range is designed to help our customers access and understand healthy food options more easily without a hefty price tag,” said Regan Howard, own brand strategy manager at Asda. “Each product is not only packed with delicious, nutrient dense ingredients, but has a functional health benefit too.

“We know that health and wellness can often come at a cost, which is why we’re launching the Asda Health Menu Spa to show that looking after your health doesn’t have to be unattainable, especially with Asda’s Health Menu range!”

Earlier this month, Asda announced it would cut prices on 287 products by an average of 17 per cent to match prices at discount retailers Lidl and Aldi. The discounts include a variety of items such as bread, milk and cheese.

---