British lifestyle and clothing brand FatFace has confirmed it’s closing all 23 of its US stores and cutting 145 jobs as it transitions its North American operations to an online store.

The move is part of a strategic shift to focus exclusively on online operations in North America.

“While with any digital migration it can take time, this move will give us additional digital capabilities to enhance the experience for our customers and more seamlessly manage our operations,” said FatFace chief executive Will Crumbie

The decision comes as the brand reported a decline in revenue from £267.7 million in 2024 to £237.4 million in 2025, with results described by Crumbie as "fully in line with expectations".

Meanwhile the brand, which currently operates a network of more than 191 stores in the UK, six in the Republic of Ireland and 20 locations in the US and Canada, alongside a robust social media presence, continues to invest in the UK market.

The firm has recently opened three stores in the UK, renovated seven stores and refreshed 28 stores in 2025.

“Our store network continues to be a core part of our offer with new stores opened in the year, including in Blanchardstown in Ireland bringing our high-quality clothing to even more communities,” Crumbie said.

The chief executive confirmed that future goals of the retailer include expanding its customer base in the UK and internationally, potentially through online channels and strategic retail partnerships.

In 2023, Next bought the High Street fashion retailer for £115.2 million.

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