British grocery inflation experienced its first decline in nearly two years in November, but still remained near record highs, reports market research firm Kantar.

The researcher noted that inflation in the four weeks to November 27 was down by 0.1 percentage points from a record high in October to 14.6%. It said that this is the first fall in grocery inflation in 21 months.

The report also said that grocery sales rose 5.9 per cent year-over-year in the 12 weeks to November 27, with prices rising fastest among items such as milk, dog food and butter.

As a result of increasing costs, own-label sales have increased 11.7% year-over-year while sales of the cheapest value own-label products were up 46.3%.

Interestingly, Kantar said that there has been no noticeable boost to sales from the FIFA World Cup, which kicked off on November 20.

German budget supermarkets Aldi and Lidl were the fastest growing, up 24.4 per cent and 22 per cent respectively over the 12 weeks. Morrisons and Waitrose meanwhile saw their sales decline by 4.7 per cent and 1.8 per cent respectively.

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