Checkout.com has announced the launch of a new payments solution designed for online marketplaces and sellers.

The new technology, called Integrated Platforms, enables marketplaces to build bespoke payments flows through fully integrated APIs.

It will help support seller onboarding, automated funding flows, and analytics reporting.

“With Integrated Platforms, our focus has been on making the payments experience as seamless as possible so marketplaces can attract and retain high-value seller,” said Yael Barak, vice president of product management at Checkout.com. “Marketplaces have seen a power shift to the seller over recent years, and now need to offer a seamless experience or risk being left behind.

“Having observed how the marketplace ecosystem has evolved, we feel now is the right time to offer a solution that empowers them to better compete for these sellers, as the optionality, flexibility and ownership they have enables them to drive growth and increase seller loyalty.”

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