Co-op has expanded its own-brand wholesale range to take advantage of industry trends and growth areas such as “dinner for tonight” and food-to-go.

The company said the move is in response to strong retailer demand for greater choice, improved margins, and access to a nationally trusted convenience brand.

Co-op quoted figures from data company WorldPanel by Numerator which show the “dinner for tonight” category has grown six per cent over the past year and is now worth over £18 billion.

Co-op said this indicates that customers are still looking for a treat experience at home at a time when the cost-of-living crisis is influencing consumer behaviour.

Co-op has also upgraded its food-to-go range. According to the figures from WorldPanel by Numerator, the category reached £24 billion in 2025 and saw growth of 3.3 per cent during the year.

The new range in this category includes limited edition flavours and triple sandwiches, which Co-op claims is one of the top performing sandwich formats.

Additionally, Co-op said it has refreshed its premium range to help independent retailers meet rising expectations for flavours.

Martin Swadling, customer director at Co-op Wholesale, said that shoppers want speed and convenience which independent retailers are well positioned to deliver.

“The opportunity is to think beyond single products and build shopper loyalty by solving the daily dinner dilemma and food on the go, with ease and excitement,” he added. “Independent retailers deserve access to the quality and innovative products that drive growth and with the trusted quality and responsible sourcing credentials of Co-op own brand behind us, by partnering with Co-op Wholesale, independents have a real.” opportunity to win in these missions by making everyday
decisions easier for their shoppers.”

Additionally, the Co-op has extended its Co-op own brand range by 100 items which include bakery products, a wider selection of meats, and other everyday essentials.

The retailer said the move will provide more opportunities to drive sales, boost basket spend, and differentiate the company in an increasingly competitive convenience market.

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