The Co-op has launched a pilot scheme to financially reward famers in its beef supply chain for using sustainable farming practices.

In partnership with its supplier Dunbia, the convenience retailer will monitor the impact of integrating sustainable farming practices over a two-year period.

The programme will help to provide accurate emissions data and supports Co-op's plans to be net-zero by 2040.

Around 10 per cent of co-op's beef supply chain will be taking part in the scheme and will receive a sustainability dividend linked to the level of carbon reduction achieved over the course of the programme.

As each farm is different, Co-op said that they will have access to a bespoke emission reduction plan which recommends different farming practices to lower carbon emissions.

“Recognising and rewarding farmers who are leading the way and making positive changes to reduce their carbon footprint is important in developing a more resilient and sustainable agriculture industry, so we’re thrilled to announce our new Beef Sustainability Pilot at Co-op alongside Dunbia,” said Joseph Keating, Co-op's agriculture manager. “As a responsible retailer, we continue to lead on the issues that matter most to our member owners and customers, and supporting British farmers on their collective sustainability journey is at the very heart of this.”

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