Currys has partnered with consulting firm Deloitte to encourage the recycling of small electronic devices.
Recycle for Good is a scheme enabling around 25,000 UK-based Deloitte employees to recycle their old tech and electricals at Currys stores.
Through the initiative, they will also receive a Currys voucher worth at least £5 regardless of where and when the tech was originally purchased.
Currys said the move aims to tackle the growing e-waste crisis in the UK as well as raise awareness by incentivising the recycling of old tech.
Deloitte’s sustainable consumer research found that 59 per cent of consumers said they are more committed to reducing their waste than the year before, however one in two UK adults agree that recycling small electricals is difficult.
Currys said it plans to return some of the collected tech that might be reusable back to Deloitte, so the firm can donate it through its device donation scheme as part of its commitment to digital inclusion.
The scheme builds on Deloitte’s existing programme, which sees all the firm’s retired laptops recycled and donated to charities and schools.
Through the scheme, Deloitte said it has already provided over 17,500 refurbished laptops to those who need them the most.
“At Currys, we are committed to reducing e-waste and educating customers on how to dispose their unwanted tech, responsibly,” said Lindsay Haselhurst, chief operating officer at Currys. “Through our well established 'Cash for Trash' and trade-in programmes, we offer a convenient solution for Deloitte colleagues, to recycle their old tech and contribute to combatting the e-waste crisis.”
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