UK homewares retailer Dunelm has reported a 59 per cent boost to sales across a two-year period compared to pre-pandemic levels.
The company said that sales growth had been “very strong” since the majority of its stores re-opened on 12 April.
In the five weeks since its stores re-opened, Dunelm said it performed “significantly” ahead of the market.
Due to this unexpected performance, the board predicts full year pre-tax profits ahead of previous expectations. The company predicts profits will hit over £148 million.
The retailer also reported continued digital growth from its home delivery and Click & Collect channels.
Dunelm attributed the high sales growth to a variety of factors, including pent up demand following the extended store closure period, a buoyant homewares market and some benefit from the unseasonably cold Spring weather.
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Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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