Dyson is set to cut 900 jobs across the company as Coronavirus has moved more sales online.

The consumer electronics company employs a total of 4,000 people in the UK, with at least 600 roles due to go for staff in store and in customer service.

“The COVID-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products,” read a statement.

“We are evolving our organisation and reflecting these changes to make us faster, more agile, and better able to grow sustainably."

Dyson went through a restructuring in 2018 which helped its sales reach an annual turnover of £4.4 billion. But last year, it moved over 100 back office jobs to India and the Czech Republic in preparation for the relocation of its head office to Singapore.

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