eBay embeds new ‘click-to-resell’ feature in smart tags

eBay has announced a new ‘click-to-resell’ feature which lets sellers list their clothing on the platform in a “couple of clicks of a button”.

It will be built into a Certilogo’s Secure by Design digital ID, accessible by scanning a connected product’s smart label.

eBay acquired Certilogo in July last year in a bid to improve pre-owned authentication through secure-by-design digital authentication technology – an AI-powered Digital ID printed on product tags.

The company says that 540 million products are currently connected to its secure digital IDs.

Through the new feature, when participating sellers scan a QR code on their product’s smart label, a “resell on eBay” button will be displayed.

Once a user clicks on the button, they will be directed to check the authenticity of the item through Certilogo’s AI based authentication system by signing in with their eBay account.

When the authentication process is complete, an eBay listing will be pre-filled with information from the brand about the item.

The user is then redirected to the listing page on eBay, where they can fill in any missing fields or edit the information already pre-filled before officially listing the item for sale on eBay.

eBay said that the move forms part of its plans to make it easier for brands and buyers to navigate the digital marketplace.

Italian outerwear and lifestyle brand Save The Duck will be the first brand to pilot the new feature, with its connected garments featuring the new resell button rolling this month.

eBay said it will expand the service to other brands using the Certilogo Digital ID in the near future, with the goal of making it a default function of its Secure by Design technology.

“Reducing friction and removing barriers to brands and consumers engaging in recommerce is crucial to fostering a pre-loved fashion marketplace," said Charis Marquez, global GM of fashion at eBay. "Our new resell feature helps brands keep their product out of landfill, while giving consumers an incredibly easy way to give their item a second life.”

The new feature follows eBay's launch of a customised listing tool tailored for trainers last year.

The new tool uses AI to extrapolate details about listings from images, allowing sellers to more easily list items, while buyers can access more information about potential purchases.



Share Story:

Recent Stories


Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.

Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.

Advertisement