Facebook-owner Meta has announced plans to remove live shopping from the social media platform.
The company said that from 1 October, users will no longer be able to host any new or scheduled live shopping events on the platform.
They also won’t be able to create product playlists or tag products in their Facebook Live videos.
The company says that as consumer viewing behaviours change to short-form video, it is shifting its focus towards 'Reels' on Facebook and Instagram.
Earlier this year, Meta chief executive Mark Zuckerberg said that with apps like TikTok growing in popularity, the platform wanted to focus on its short-form video offering over the long-term.
The decision to cut live shopping comes after Facebook saw daily active user growth grind to a halt in February for the first time in the company's 18-year history.
Last week rival TikTok revealed its plans to sell fresh food on its platform in the UK.
In July Meta, formerly Facebook, recorded its first revenue drop ever. In the second quarter, total revenue declined by one per cent from $29 billion last year to $28.8 billion.
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
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For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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