Facebook-owner Meta has announced plans to remove live shopping from the social media platform.

The company said that from 1 October, users will no longer be able to host any new or scheduled live shopping events on the platform.

They also won’t be able to create product playlists or tag products in their Facebook Live videos.

The company says that as consumer viewing behaviours change to short-form video, it is shifting its focus towards 'Reels' on Facebook and Instagram.

Earlier this year, Meta chief executive Mark Zuckerberg said that with apps like TikTok growing in popularity, the platform wanted to focus on its short-form video offering over the long-term.

The decision to cut live shopping comes after Facebook saw daily active user growth grind to a halt in February for the first time in the company's 18-year history.

Last week rival TikTok revealed its plans to sell fresh food on its platform in the UK.

In July Meta, formerly Facebook, recorded its first revenue drop ever. In the second quarter, total revenue declined by one per cent from $29 billion last year to $28.8 billion.

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