MCQ, a fashion collective from the House of Alexander McQueen, has chosen to continue using blockchain tech for traceability of its clothing items.
The fashion label has picked blockchain platform Everledger once again for the company’s second cycle and fourth collection.
The technology is embedded into the product’s tag, which allows it to be claimed and authenticated by consumers using a smartphone.
MCQ, which was launched last September, said that this is the first time in the fashion industry that an entire label will be traceable via blockchain technology.
The technology enables each item to be tracked throughout the supply chain, which helps MCQ ensure each piece is sustainably sourced.
More than 100,000 items from MCQ are registered on the blockchain and the company said that there has already been a large increase in the number of items from the initial cycle being tracked, which demonstrates interest from customers.
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Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras
Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
For further information on Motorola Solutions’ retail security products, including body cameras, click here.
Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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