H&M partners Flux for digital receipts

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H&M partners Flux for digital receipts

By Peter Walker

19/10/20

H&M has partnered with Flux for digital receipts.

The partnership marks Flux’s first foray into clothing and apparel, having signed up clients like KFC and Just Eat during 2019.

Customers will also be able to use their digital receipts to return items, either by scanning a barcode embedded in the receipt or by citing the receipt ID to the cashier.

The roll-out will be backed by partner banks Barclays, Starling and Monzo. Earlier this year, Barclays took a minority stake in Flux through an extension to the company’s $7.5 million Series A funding round.

Matty Cusden-Ross, chief executive and founder of Flux said: “2020 has been a year like no other, and we’re seeing more innovation in the retail sector than ever before.

“We’re super proud to be supporting H&M not only with their sustainability initiatives but also helping them add extra contact-free experiences at the till.”

Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable

The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.

New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.