Iceland has expanded its relationship with Uber Eats after a successful trial period of its delivery services.

Iceland has now signed an exclusive deal with the delivery platform, adding a further 200 of its stores to the app.

With over 140 Iceland stores already available to Uber Eats users, total of 340 stores will now be served by the platform.

“There was no question in cementing our partnership with UberEats with an exclusivity deal. Iceland is committed to delivering a wide range of everyday essentials as well as big brand products at great value,” said Andrew Staniland, trading director, Iceland Foods. “Finding solutions to make their lives easier is key and this partnership does just that.”

Iceland is not the only UK supermarket expanding it’s third-party delivery partnership this month. Earlier in February Waitrose announced it would be trialling Deliveroo’s rapid delivery service in the capital, extending its current partnership with the London-headquartered company.

However, in January Aldi ended its trial with Deliveroo when the number of customers shopping at its stores returned to pre-pandemic levels.

“We are delighted to extend our exclusive partnership with Iceland, which will enable more people to order groceries and essentials via Uber Eats in as little as 30 minutes," said Matthew Price, Uber Eats general manager UK. "This is another great stride in our quest to bring the high street to the nation’s doorstep.”

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