Swedish home furnishing giant Ikea has rolled out Adyen’s single financial technology platform to collect customer data from both physical and digital channels, as the retailer seeks to get a clearer picture of its customers’ behaviour.

The Netherlands-based firm said that its tech will enable Ikea to get a better understanding of customer preferences and shopping behaviours across channels with the aim to unlock customer insights and enhance cross-channel loyalty functions that will feed into the Ikea Family programme.

Launched in 1984, Ikea Family is a free service that currently serves more than 110 million members, providing discounts on selected home furnishing products, food products and services.

Additionally, Adyen’s closed-loop payment system offers worldwide processing, acquiring, local payment methods and like-for-like settlement capabilities for IKEA franchises.

These are aimed at simplifying financial reporting, reducing the number of contracts and integrations for global IT operations and minimising financial risks.

Tobias Lindh, managing director, Ayden Nordics and Baltics, said: ‘’We are proud to partner with the Ikea business to help scale their efforts to understand their customers and the behaviours that lead to long-term relationships with the iconic brand.’’

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