JD Sports has entered a conditional agreement to assume full control of Poland’s Marketing Investment Group (MIG) with the acquisition of the remaining 40 per cent minority stake in the company.

Since acquiring a 60 per cent share of MIG in 2021, JD has opened 18 stores bearing the JD logo in Poland and four other countries throughout Central Europe.

“Acquiring the remaining 40 per cent stake in MIG allows us to accelerate the development of JD in Central and Eastern Europe, the strong foundations for which have been established alongside the outgoing shareholders,” said JD chief executive Régis Schultz.

Schultz went on to say that increasing JD’s presence in the region through new store openings and further investment in its omnichannel capabilities was a key part of its strategic growth plan as set out in its recent Capital Markets Day presentation.

JD also recently bought out the remaining minority stake in Iberian Sports Retail Group (ISRG) for around €500 million.

ISRG operates more than 460 stores under the brand names Sprinter in Spain, Sport Zone in Portugal, and Aktiesport and Perry Sport in the Netherlands.

Having recently announced record profits of £991 million, JD recently revealed plans to enter the Middle East market upon inking a 10-year franchise deal with Dubai-based retail consortium Gulf Market Group (GMG).

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