John Lewis has appointed Paul Jones as head of brand and store experience to develop strategy, brands and layouts in its 34 stores.

Jones previously spent 12 years working at Tesco, where he was head of brand store design. He was also design director and associate director at JHP design and senior designer at Chadwick International where he worked with clients including Harrods and Selfridges.

The company said he will start in the role in January next year, reporting to pan-partnership customer director Charlotte Lock.

“Our stores are where outstanding service, stand-out experiences and brilliant products come to life,” said Lock. “Paul’s appointment underlines the role they continue to play within our omnichannel strategy - and more crucially their importance to our customers. Paul brings invaluable experience and will further energise our ambition to make every shopping experience fun, easy and rewarding for our customers.”

Earlier this year Sharon White, the current chair of John Lewis, asked the board to begin the process of appointing a new successor as she heads towards the end of her third year in the role. White will stay on for the full five-year term, ending February 2025.

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