Klarna has announced the launch of its new all-in-one shopping app across ten markets around the world.

In the new app, shoppers can access all online stores, discover deals, personalised shopping collections, save items, see price drop notifications, view delivery tracking, and manage payments and returns.

The move follows Klarna’s announcement on Tuesday that it had signed an agreement to buy PriceRunner, which will enable the company to incorporate new features in the form of product reviews, product discovery, and price comparisons.

With the company’s Buy Now, Pay Later service, consumers can now use Klarna’s payment methods at all online shops, whether they are partnered with the FinTech or not.

In October, Klarna launched a new feature which enables consumers in the UK to pay in full, as well as a number of changes designed to give customers more “clarity and control” over how they pay. Klarna and the wider BNPL market have faced criticism over UK consumers, particularly from younger demographics, racking up debts when using the flexible payment option.

The new app has been tested in a few markets for some time, including the UK, but is now being launched in ten new markets.

Klarna's app currently has more than 18 million monthly users globally.

“Today people seek simplicity that solves for their specific needs in one place and enables a range of activities across their shopping journey,” said Sebastian Siemiatkowski. “Switching between apps is something we as consumers find more and more frustrating.

Siemiatkowski added: “Today we are announcing a major milestone on our journey to helping people save time and money and giving them more control over their finances. With the introduction of our new app, Klarna becomes an end to end shopping service that caters to many needs - from inspiration and discovery to seamless post-purchase experiences. Meanwhile, we’ve made transparent and flexible payments a possibility everywhere because we believe no one should ever have to pay credit card fees or high-interest rates.”

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