Lidl GB has reported a 2.6 per cent hike in sales during the Christmas period in comparison to the previous year and by 21 per cent compared to pre-pandemic levels.

The budget retailer also claimed that it was the fastest growing brick-and-mortar retailer in the UK during the period for the second year running.

The discounter saw footfall reach record levels in the week leading up to Christmas Day – increasing by 14 per cent compared to 2020 on 23rd December, which was its busiest day.

The supermarket chain said that UK consumers switched £21 million of spend from other grocers to Lidl across December.

“Despite ongoing challenges with the pandemic, customers continued to find ways to celebrate this Christmas,” sand Christian Härtnagel, chief executive, Lidl GB. “Our high quality, low priced festive ranges proved a hit, helping us achieve a record Christmas with footfall and sales beating the previous two years.

“Our Lidl Christmas jumpers were clearly a winner in the style stakes, and I wouldn’t be surprised if we see customers wearing theirs all year round.”

The announcement comes a day after rival Aldi revealed that it had stolen 500,000 new customers from the Big Four supermarkets; Tesco, Sainsbury’s, Morrisons, and Asda.

In December Lidl opened eight new stores across the country, and its store expansion plans also continue at pace with a number sites opening in January, including in London and Liverpool.

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