A new survey has revealed the positive impact that loyalty cards have on shopping habits in the UK.

According to a study from market researcher NIQ (the recent rebrand of NielsenIQ), 54 per cent of Brits said that loyalty card discounts would make them more likely to buy a product. Over a third of respondents said that ‘special price discounts’ for loyalty card holders – such as Tesco’s Clubcard offers – would influence where they shop.

Mike Watkins, NIQ's UK head of retailer and business insight, said: "Our recent survey indicates that during a period of high inflation, shoppers are looking for different ways to save money and loyalty card savings are a 'win-win' strategy as they reward both shoppers and retailers.

"They give meaningful savings, shoppers prefer the immediacy of the discount and they are a promotional mechanic likely to influence where they shop.”

The executive said that supermarkets are likely to benefit from the upcoming bank holiday weekend and the extra holiday for King Charles’ coronation in May.

The researcher also noted that grocery sales rose 11.5 per cent in the four weeks to 25 March, following an 11.1 per cent rise in February.

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