Marks & Spencer (M&S) has expanded its partnership with Nobody’s Child by acquiring a 25 per cent stake in the ‘eco-concious’ fashion brand.

Nobody’s child was the first brand to launch on M&S.com in September last year.

The British retailer said that the clothing company would continue to operate independently but would have access to its investment and infrastructure to scale the business.

M&S added that it would benefit from the agility of Nobody’s Child, including the brand's focus on near-sourcing supply.

"We're shaping the future of M&S Clothing - the strength of our own-brand product, our broad customer base and the reach of M&S.com makes us an attractive platform partner,” said Richard Price, managing director, M&S Clothing & Home. “In turn, introducing brands helps us become more relevant, more often for our 22 million customers - offering them a convenient and seamless shopping experience.”

Price added: “Nobody's Child was the first brand to launch on M&S.com and has proved incredibly popular with new and existing M&S customers. We will continue to collaboratively develop the offer on our site, whilst now supporting the brand to grow independently as part of the M&S Family."

The investment is part of the retailer's wider ‘Brands at M&S strategy,’ which uses different models, including wholesale agreements, exclusive collaborations, strategic acquisitions – including the recent Jaeger launch – and investments.
M&S now trades with over 30 partners, including Sloggi lingerie, Ghost dresses, and Clarks school shoes.

"Nobody's Child is an independent brand, with a passionate team committed to delivering easy to wear pieces from sustainable fabrics at affordable prices,” chief executive of Nobody’s Child, Jody Plows. “This remains the driving force behind everything we do.

"We are delighted this also resonates with the M&S customer and feel Nobody's Child is perfectly positioned to meet the needs of a wider audience. We are excited to be launching in M&S stores next year."

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